” I say that I help people develop “brand strategy with soul” because the core of what I do is working with people to help them leverage their story, and then utilize the bits and pieces of their life to create a brand that connects with their ideal audience.”
The first thing you should know about me is: I’m easily bribed with chocolate.
The next thing you should know is that I am a woman with a multitude of passions, but they all involve a similar component: the art of storytelling.
I come from a long line of story-loving, Southern people. I got my BA in Communications and launched my career as an intern at a daily newspaper in Tennessee where I got to interview Dennis Haskins a.k.a. “Mr. Belding” from Saved By The Bell, and penned a weekly column on Generation Y issues. I went on to do work for Women’s Health and Essence Magazines, as well as writing articles for online publications.
So how did I get from being a journalist to building a branding consultancy?
Honestly, I was fed up.
I got tired of meeting so many great people who had amazing ideas for businesses, but were struggling to start because they couldn’t figure out how to position themselves or their ideas.
I wanted to show people that they can start where they are, and use what they have (their story!) to build a brand that resonates with the people they want to reach. So I combined my love for and experience with storytelling with my passion for all things marketing and entrepreneurship to help my clients elevate their ideas and visions.
My clients don’t just tell me about their business, they tell me about their lives, about their dreams, about their struggles. They let me get close to their aspirations and the deep visions that they have for their business and their brand.
I question as much as I advise, and I’m always there to be the gentle, but firm wind that inspires you to let go of the fear of putting yourself out there, so you can focus on creating something great.
I’m having fun, I’m learning, and most importantly, I’d love to work with you.
Ready to build your brand?