Amber J. AdamsPortfolio

I'm Amber J. Adams, a Creative Director and strategist with over 10 years of experience building brand, communications, and cultural strategy that actually connects with people and moves them to act.

I started my career as a journalist, which means I lead with curiosity. I love studying human behavior online and IRL and translating that into cultural insights that help brands and orgs not to be tardy to the party!

Over the course of my career I've worked across mission-driven organizations, consumer brands, and creator platforms, developing insights into narratives, messaging systems, and creative frameworks that have moved real people to purchase, donate, enroll, vote, speak up about their health, and advocate for policy change.

I'm sector agnostic, but have done some of my best work in women-focused spaces, including creating a jingle for a cervical health campaign that my Gen Z audience deemed "a certified bop." 🎶

At the core, I create work that strategically and culturally resonates. Let's chat about how we can make something that hits different!